There is a long list of questions to ask when it comes to establishing the right way to move your company forward in terms of technology, digital marketing and business. Which factor is the most important? Who can bring you the answers? Is it a new technology that you are looking for? Or just an enhancement to the old one?

Since you already know that you want a system that is easy to operate, intuitive and technologically advanced, the question arises as to whether you can afford it? How effective will the system be in getting your invested money back? Is it better to focus on enhancements to the old system or just risk it all and spend the budget on a great new tool? Who can help you judge which choice is better?  Should you choose the technology on your own? Are you able to?

A key thing to remember is that you don’t have to worry about the fact that you may not be IT savvy, with all the knowledge and expertize needed to take the next step. 

You have your partners. Your digital agency partner will support you with the creative side of things, will help you give a boost to your marketing presence and focus on getting your ROI to the maximum level it can be.  On the other side of the coin, you should have a technology partner who can connect and combine your digital strategy and business objectives into one IT platform.

It’s important to separate the two strands to mitigate the problem of being limited to your digital agency’s favourite IT platform. By separating marketing and IT before joining them back together, you will be able to have access to all the benefits of newly available solutions. Any marketing strategy, design or marketing automation can be based on different IT platforms. They vary in terms of functionality, scalability, ease of operation, price in licenses and costs in support so you should remain objective and make a choice that will suit you and your business.

Your technology partner will give you a variety of options that will not limit you in your choice of benefits and fit for your business. 

Thank you for reading. 

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